Brand Identity System

MarchAI / Bazaar

Human judgment, deployed at scale. A complete brand identity preview for review.

Primary Tagline

Judgment, deployed.

Two words. The comma creates a beat that implies transformation: raw human judgment → deployed product.

Color Palette

Built on OKLCH for perceptual uniformity. 70/20/10 rule: canvas / structure / meaning.

Midnight Navy
#0A1628
Signal White
#FAFBFC
Precision Blue
#2563EB
Slate
#475569
Ash
#94A3B8
Surface
#F1F5F9
Governed Green
#059669
Alert Amber
#D97706
Critical Red
#DC2626

Typography System

Inter for everything human-facing. JetBrains Mono for code and data.

Display / 48px
Inter Bold
Human judgment, deployed at scale.
H1 / 36px
Inter Semibold
One workflow. All the parts.
H2 / 28px
Inter Semibold
Define the job in Studio.
H3 / 22px
Inter Medium
Governed by default, not bolted on.
Body / 16px
Inter Regular
Bazaar captures expert judgment and turns it into governed, repeatable, auditable workflows. Not a chatbot. Not a dashboard. A product — with access controls, audit trails, and version history built in from day one.
Caption / 12px
Inter Medium
Workflow Automation Platform
Code / 14px
JetBrains Mono
bazaar deploy --env production --governed

Logo System — The Governed Path

Three connected squares with a threading line. Human decisions flowing through engineered workflows.

Primary Wordmark
BAZAAR
by MarchAI
Stacked
BAZAAR
by MarchAI
Icon Only

Homepage Hero Mockup

60/40 asymmetric layout. Aggressive whitespace. One CTA earns the blue.

Product Use Cases Docs Pricing
Workflow Platform

Human judgment,
deployed at scale.

Bazaar turns expert judgment into governed, repeatable workflows. Built for robotics, defense, space, and industrial automation — where broken processes aren't inconveniences. They're liabilities.

Social Media Templates

Five formats. Each earns its place. The emptiness IS the design.

Before / After Template

Without Bazaar
Approvals scattered across email threads
No audit trail for compliance
Tribal knowledge locked in people's heads
12-day average approval cycle
Manual handoffs between teams
With Bazaar
One governed workflow path
Built-in audit trail from day one
Judgment captured and deployable
Same-day approvals
Automated routing with human checkpoints

Brand Voice — Do vs. Don't

Do — Say this
"Bazaar deploys your approval workflow in days, not months. Governed by default. No consultants required."
Don't — Never this
"Our cutting-edge, AI-powered platform seamlessly empowers teams to unlock their full potential and transform their workflow experience!"
Do — Specific proof
"Reduce approval cycles from 12 days to 3. Audit-ready from the first deployment."
Don't — Vague promises
"Dramatically improve efficiency and streamline operations with our robust, end-to-end solution."

Three Rules. Never Break.

01

Never Oversell

Every claim must be provable. If you can't show it in a demo, don't say it in a headline.

02

Never Add Visual Noise

Every element must earn its place. Remove it — if the page works without it, it shouldn't have been there.

03

Never Sound Generic

Replace "Bazaar" with "ServiceNow." If the sentence still works, it's too generic. Rewrite.